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Book Launch Blueprint - A Complete Marketing Guide For Authors
Last updated on 
May 14, 2022

Book Launch Blueprint - A Complete Marketing Guide For Authors

Book launch is not an easy task. Some authors believe that once they can develop an interesting story, their book will become sellable. But, what most of them fail to understand is that you may have a great book, but if you fail to reach a wider audience through marketing, you will have a low success rate. Launching your book should be your main goal to be successful. In this blog post, we will discuss how you can get started.

What Is Book Marketing?

Book marketing refers to advertising, marketing, and creating awareness of your book. It also involves promotion, marketing, and engagement. 

Why Is Book Marketing Important?

Book Marketing

As an author getting your book in front of the reader is very important. After writing your book, it takes a lot more than just getting it published. You need to make sure you use the right strategy to make it visible to your audience; that’s where marketing comes in. Book marketing is very important in the following ways

1) It Aids In The Promotion Of Your Brand

Being an author, You need to see yourself as an authority in your brand. That is where using the right channel to promote your book comes in. It will assist you in getting more impressions and reviews and establish long-lasting relationships with your readers.

2) It Helps You Get A Large Audience

It would be best to properly advertise your book to gain a large audience. That's why authors require book marketing professionals and media people that will assist them in achieving their objectives.

3) It Helps You Stand Out

While many authors are publishing their books on the internet, some are well known, while some are still struggling to be known by readers who might be interested in their book; that is why marketing your book has a vital role. It helps you stand out and connect you with the right reader.

How To Create A Book Marketing Plan?

A Book marketing plan is how you outline all the marketing steps and techniques that you need to be successful.

You need to understand that having a plan is something you need to do before writing your book. It is a crucial step in publishing your book. Below are the steps involved in the marketing plan.

1) Goal Setting

Many authors don't think about their goals enough before working on them. Despite having a vague idea of what they want but no real clarity about how they can achieve it. For a publisher to have an effective plan, they need to write down their goals and determine what they'd like to achieve. This may be; how many books do you want to sell in a month? Books? How much do you want to earn annually? Gaining more visibility? 

2) Know Your Target Audience

To create an effective book advertising campaign, you must first understand your target reader. It will enable you to design a more targeted and educated business model. You need to consider their age, their income, and their passions? Once you know who your target audience is, you can tailor your promotion strategies to reach them.

3) Understand Your Competitors

To understand your competitors, conduct your research, look at the markets, the competitor, and what others do that is effective, and afterward, figure out what you can do to improve it. 

4) Identify Your Connections

Try to connect with other authors in the industry. It might be useful during your book launch; these can be from blogs or podcasts. You can reach out to them, and co-promote with some locations that might host a launch or authors who might give you a commendation. 

5) Determine Your Budget 

Preparing a budget for yourself is critical in business, especially in book marketing. To reach the desired goal, you must describe the budget requirements for your books, what it will cost, and how much you're willing to spend on your book sales promotion.

Why Getting the Right Audience Is Necessary For Book Marketing?

Getting the Right Audience

Any brand's success lies in its ability to understand its target audience. It is successful marketing techniques that boost brand recognition and increase the net income.

A significant focus is deciding on the audience for your book. Targeting helps you to reach out to the most preferred readers.

Other Advantages of Having A Targeted Audience Include:

1) It Is More Economical

Choosing the right reader will help authors  confirm that their sponsors' adverts are only seen by their target audience who want to buy their books, by doing so sponsors' ad budgets are optimized.

2) Generating Competent Leads

Readers interested in purchasing your books are the biggest and most essential advantage of attracting the proper audience.

3) Customer Retention

Audience targeting helps reach regular readers with retargeting and inspires them to reconnect with your promoter's webpage.

4) Author Collaboration

Teamwork with other authors will strengthen your brand and increase book sales. you'll start expanding your database faster. You'll be able to manage much more effective marketing campaigns when you have multiple authors working together, each using the strength of their email campaign to reach a larger audience.

5) Allocation Of Resources

Readers segmentation allows publicity planners to access which audiences are engaged with their publisher's ads and convert effectively. Advertising managers can then use this data to help them enhance their promoter's efforts by distributing resources to the right target segments.

Choosing The Right Digital Marketing Services For Authors

Choosing Right Digital Marketing Services

It might not be easy to choose the perfect marketing firm for your company. Marketing agencies recommend a great marketing strategy and select an audience for you who are more likely to become readers or purchase your book.

There are a lot of agencies competing for your attention, with various specializations and expertise. Try engaging with a few of them that have realistic expectations and a talented team that will help expand your book launch to the top with a friendly budget. 

Below are different marketing agencies you can explore in order to choose the one that best suits your brand.

1) Digital Marketing Agency

Digital marketing agencies help an author to discover the right channel or platform to choose in order to reach its target reader. A digital marketing firm can assist a publisher by driving more leads on their website to have more viewers and increase in book sales. They have the right resources and tools that will help you engage with the right reader.

2) Media Agency

They are in charge of determining the exact location of TV commercials, radio commercials, or billboard advertisements. Overall, media companies offer various services to authors based on their requirements. They assist authors with guidance on how to invest in their marketing budget. Media companies help publishers in managing and monitoring promotional plans to meet their target readers.

3) Creative Agency

They are into designing, branding, and packaging. They assist writers in  creating all graphics and visual design for their book that will make it a great fit in front of your readers. They assist in publishing authors work, and once they finish performing innovative work for your book, they will indeed distribute it through their social sites and blog sites. And you'll get free exposure via their channels as a result of this.

4) Advertising Agency

They are into advertising, planning, and creating multi-level marketing campaigns for different channels ranging from television, print, and radio to the worldwide web. The agency provides marketing campaigns for authors based on the information received from the author They assist in researching the market, the product, and viewers feedback.

5) PR Agency

PR agencies are into promoting products, ideas, individuals, and services that make an impact in people's lives PR agency helps to strengthen author book reputation. PR plans are created to generate good publicity about your business model, thereby building its authenticity. once your brand's awareness and recognition are built through PR, it will help your sales growth rate to gain from the additional quality subscribers,

Finding The Right Book Publisher

Finding The Right Book Publisher

The responsibility of a publishing company is to provide publicity services for authors. They assist the author in proofreading, designing, and producing covers and inside pages of scripts; they are also responsible for marketing, the sale of books, and the delivery of books to booksellers. There are many different publishers out there, and it is important to find one that is right for your book. Below are several options for finding an organizer who might be interested in your book.

  • Look at the websites of publishing houses.
  • Look for broadcast entries in trade magazines and catalogs.
  • Seek advice from other authors or experts in the book industry.
  • Make use of internet search engines. 

Some Platforms To Find The Right Publishers

Agent Query - This is a platform where authors can connect with some well-known agents for their book to be published.

Writer's Market - This online platform has thousands of skilled and experienced creators that will assist your book to be listed.

Publishers Marketplace - This platform provides an opportunity to connect with an affordable offer and a wide range of information and publishing companies.

QueryTracker - This is a free online tool you can leverage on. It allows you to access over two hundred agents and builders that can assist you.

Duotrope - Even though it is a premium site, many people still believe it is one of the best platforms to get publishers.

How To Launch Your Book

Are you ready for your book launch? Here are a few things to keep in mind as you prepare for this exciting moment.

1) Choose A Date And Time

Make sure to give yourself enough time to promote the event and get people excited about it.

2) Pick A Venue

Whether you're launching your book at a local bookstore or online, make sure you have a plan for where people can buy it.

3) Prepare For Questions

Be ready to talk about your book and why you wrote it. Be prepared to answer questions from the audience, too.

Having known the tips to get started, below are ways to launch your book

Get Your Book Listed on Bookbub. BookBub is a website that connects authors with readers. Readers can browse through a list of books and then click on the "Recommend" button to send a recommendation to the author. If the author clicks on the recommendation, they can read the full review and decide whether or not they want to read the book. If the author decides to read the book, they can click on the "Buy" button to buy it. Thereby increasing audience reach for your book.

Create A Stunning Book Cover

Your book's cover is one of its most important marketing strategies for your book launch. it is often the first thing a potential reader will see, and it needs to be eye-catching and reflective of the book's content. Here are some tips on how to create a stunning book cover:

1) Keep It Simple

A  busy or cluttered cover will be off-putting to potential readers. Stick to a few key elements and make sure they are well-designed and effective.

2) Make Sure The Title And Author Name Are Clear And Prominent

You want potential readers to be able to identify your book at a glance.

3) Use High-Quality Images

Low-quality images will make your cover look cheap and unprofessional. If you are using stock images, make sure they are good quality and fit well with the rest of the design.

4) Use Strong Branding

If your book is part of a series, make sure the cover design is consistent.

Offer A Discount On Your Book

A sales promotion is when you agree to sell your book for a limited time while focusing on your brand awareness. 

Make A Public Announcement For Your Book

When your book is published online and is not known to readers, people won't get to know about it. So, make use of all the channels available to launch your book.. You can use; social media, amazon ads, websites, mailing lists, press releases, etc.

How to Build An Author Platform?

Build An Author Platform

As an author, one of the best things you can do to build your career is to create a strong author platform. An author platform is "how an author promotes and sells their work." In other words, It is a platform that helps authors carry out all activities both online and offline to increase their book marketing campaign. It also makes it easier for the ideal reader to discover and connect with your brand. 

There are many ways to build an author platform, but one of the most important is:

Social Media Advertising

Social Media Advertising

Social media advertising for authors is a key component of the marketing strategy. Authors can't rely on traditional book marketing methods such as print ads, TV commercials, and radio interviews to reach their readers.

The social media plan for your book launch should include the necessary information about the target audience, estimated cost, campaign, and purpose. For example, suppose you target US-based readers aged 18-35 who have shown interest in your genre or topic on Facebook. In that case, you should use Facebook Ads Manager to create a book marketing campaign that will show up in their news feeds when they login to their accounts.

Social media is a powerful tool that can help you connect with readers, build a community around your work, and sell your books. 

Website Building

Your site should be a place where readers can learn more about you and your work. It should also be a place where they can buy your books. Creating a website for marketing purposes can be a great way to reach a larger audience for your book launch. A website enhances your likelihood of getting the credibility of your target audience and making you look more presentable and reputable. It will assist you in so many other ways like:

  • Makes it  easy for your readers to learn more about your book through your webpage at their own convenient time, irrespective of their location around the world.
  • You have complete ownership over your views, and no one can take it away from you without notice to compare social media.
  • You have the opportunity of selling your book straight to anybody interested in your book and are ready to purchase through your website.

Expand Your Mailing List 

One of the most important things you can do to market your book is to grow your subscriber. These allow you to stay in touch with your readers and let them know about new books, events, and other news. Here are a few tips for growing your mailing list:

1) Make It Easy For Readers To Sign Up

Include a sign-up form on your website and make sure it's prominently displayed. You can also include a sign-up form in the back of your book.

2) Incentivize Sign-Ups

Offering a freebie such as a chapter of your book or a discount on your next book can be a great incentive for readers to sign up for your mailing list.

3) Social Media

Promote your subscribers on social media and make it easy for readers to share your sign-up form with their followers.

4) Host A Contest

A contest is a great way to get your audience to subscribe to your mailing list.

Press Releases 

A press release is a traditional way to promote a new book. It's an effective marketing tool because it provides journalists with the information to write a story about your book.

For an author to write an effective press release, there is a need to follow certain guidelines . Here are some tips on how to achieve that:

  • Keep the statement concise and make sure it's no more than two pages long. Journalists often get hundreds of reports every day so that they won't read anything longer than one page.
  • Include information about your book and its announcement date in the first paragraph of the bulletin. It will make it easier for journalists to understand what your book is all about and why it's relevant to your audience.

The Advantages Of Using An Author Platform

Without the need for an author platform, your books and everything you do as a publisher would probably be known mainly by your relatives, colleagues, and friends. However, with an author platform, you can do the following:

  • It assists your reader and the larger society in finding your publication.
  • It draws potential readers in order for you to engage with them..
  • Improve your author credibility by gaining the confidence of your intended reader, who will be more likely to purchase your books if you do.

Why Budgeting Is Important In Book Launch

Budgeting Is Important In Book Launch

Budgeting means formulating a strategy on how you will invest your money. Having an appropriate plan allows you to know well in advance if you have enough resources to carry out your aim.

Cost of operation and financial statements can help you achieve your investment goals by keeping you on track to spend within your means, saving for the future, developing unexpected expenses, and analyzing your consumption behavior. 

Measure Your Success

Success depends on how you view it. For some authors, their achievement depends on the number of books sold in a week, month, or year. While others, it's based on the number of readers subscribed to their newsletter or traffic to their website. But one sure thing is that, as an author, you should work on what is best for you to reach your objectives. You must always update your marketing proposal. You'll have to figure out what works and what doesn't so that you may fine-tune your approach for the coming years.

Make Small Changes To Improve Your Result

Improve Your Result

1) Make A Good First Impression

When people see your book for the first time, they should be able to tell that it's high quality. It means having a great cover, an interesting blurb, and a professional-looking interior design. If your book doesn't look good, people will assume it's not worth reading.

2) Get Reviews

It can be incredibly helpful in selling books. Good reports show potential readers that your book is worth their time, and they can also help your book rank higher on online retailers and search engines.

3) Ask For Recommendations

Recommendations are great ways to increase your brand positively. It also has a great impact on your brand growth and audience engagement.  


Book marketing is a process you need to consider by researching and understanding your target audience and what they want. It will help you figure out what kind of marketing strategy to use for your book launch in order to excel. With all the steps mentioned above, you must consider marketing your book through those means provided.

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