This question is a little tricky to answer. At first glance, both Social Selling and Social Commerce seem to be the same thing as they both encourage social shopping. There are some differences however, and it’s important to know what those differences are before you take the plunge into either one of these channels.
Social selling is about using social media as a tool for capturing value from customers. You do this by telling them compelling stories about your products and services through engaging posts and visuals. This entices people to buy from you instead of someone else.
In other words, Social selling is the process of influencing a buyer through digital channels and different social shopping platforms. It occurs when a seller engages a customer through a social media platform and directs them to their online or offline store for the final purchase.
In social commerce you use social media as a marketing and sales channel for e-commerce products. It's about using your Facebook, Twitter, Pinterest or other networks to make the purchase process as frictionless as possible for your customers.
In other words, Social Commerce is the buying and selling of goods or services from one person or company to another directly on social media platforms such Facebook, Instagram etc.
While Social Selling and Social Commerce are two different things they work together hand in hand. This helps your business to grow its customer base by reaching out to potential buyers on social media.
The first step for your business to use Social Selling or Social Commerce is to ask yourself if you have an online presence already. If the answer is yes then you need to create an online profile for your company on popular social media platforms.
Social media has become one of the most valuable channels of marketing. It has provided marketers with a way to reach out to their customers and prospects, connect with them on a personal level, and get feedback on their products. Marketers are using social media not only for branding but also for generating leads, traffic, and sales.
Many businesses use social media platforms for selling their products. Sites like Instagram and Facebook have made it easier for people to buy products online and provide a great opportunity for small and medium-sized businesses to grow their audience and increase their revenue.
It is not limited to one platform. These platforms are designed to allow users to share photos, videos, posts of products they like with other users in their networks. Consumers are becoming comfortable with using these platforms for their shopping needs.
The most popular social media network is Facebook with 1.37 billion active users worldwide in November 2021. Facebook can be used for advertising but also to generate sales by creating events or creating groups that allow people to interact with each other or create communities that interest them.
Instagram is another popular social media platform that allows marketers to post pictures and videos of products they sell.
Selling on Pinterest is one of the most prominent social commerce channels. They have a wide range of audience demographics and they have a lot more female users than male users on their platform. The company's goal is to democratize the shopping process with an easy-to-use interface that makes it possible for anyone to find anything they want in a few clicks. Pinterest's new "Buyable Pins" allow shoppers to purchase items they see on the site without leaving it.
Another popular platform is Twitter which allows advertisers to promote products on their timeline with linked cards or embedded ads from retail partners. This makes it easier for consumers to connect with brands and purchase items without leaving Twitter or going back to their browser or mobile app. Brands like Nike and Levi's have used the hashtag #shopping to share images of their products, directing followers to click on links for direct purchases.
This app has seen an increase in influencer-led marketing campaigns over the past year, with brands like Calvin Klein and Tarte Cosmetics using hashtags like #shoptok to promote items sold on tiktok.com.
The growth of social commerce is the next step in the evolution of e-commerce. In this new world, retailers can advertise their products by leveraging social media networks, influencer marketing and word-of-mouth. The rise of social commerce has created a new market that is constantly evolving as new platforms are released every day, but it's always been an important part of e-commerce as well as offline social retail experience. Social shopping will be the future of E-commerce.
Social selling is a form of marketing and sales where the seller leverages social media to create awareness for their product or service. It is done by using social media platforms like Facebook, Instagram, Twitter, LinkedIn etc. The seller can use these platforms to share content, engage with people and build relationships with potential customers. On the other hand, social commerce is the process of buying or selling goods and services through social media networks like Facebook and Twitter. Social commerce is a relatively new concept that has been steadily gaining popularity in recent years due to its convenience.